Directed and produced all design and creative assets for Bitcoin Depot, a fast-growing fintech cryptocurrency startup.
Created and oversaw brand design and production across all visual, print, and digital assets, including website design, social media, illustrations, animations, digital banners, marketing materials, booth experiences, sales collateral, posters, billboards, and brand stationery.
Led end-to-end UX/UI design for web, mobile, and a new app; owning wireframing, prototyping, and responsive UI redesigns. Rebuilt the company website with a mobile-first approach, improving user flows, information architecture, and usability. Established and scaled a cohesive design system and brand identity across all touchpoints. Collaborated closely with product, engineering, and marketing teams, mentored a design intern, and ensured all work aligned with brand guidelines and UX best practices.
