The project’s objective was to guarantee young adults an incredible vacation at The Palms Casino Resort and inspiring them to share their memorable experiences at the resort.
My solution was an omnichannel campaign called Palms Nights which targeted guests who like to party hard. An interactive microsite was created that allowed visitors to proudly share their wildest Las Vegas stories. The most liked and shared story on the microsite had the a chance to win the grand prize…November 7, 2018
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